What Journalists Want Online
If you’ve been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.
Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought – in fact the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours a day.
- Nearly half of all journalists report visiting a corporate website or online newsroom at least once a week
- 85% visit at least once a month
- More than a quarter report regularly reading five or more blogs to research desired topics
- Nnearly 70% follow at least one blog regularly
- More than a quarter (28%) of journalists visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week
- More than 44% visit at least once a month
- Nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week
- 37% receive at least one regular RSS feed
- 20% say they look for audio and vidoe material at least once a month
- 64% report that they use Google or Yahoo! online news services
If you don’t yet have an online newsroom this needs to be top of your list for 2008.
Learn to optimize your news content for search so that it can be easily found when these journalists are searching Yahoo and Google News.
Add images, audio and video to your news content. it’s fairly simple to do and it won’t break the budget.
Syndicate all your content with RSS feeds. If you don’t have an RSS feed then you have no chance that yours will be that one feed they read regularly.
