Business blogging – both good and bad.
Another good article in Marketing Profs today
BL says
Most people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read.
Ain’t that the truth
Writing is a skill and writing for the Internet is a specific skill.
If you write drivel no one will want to read it. And even the search engines won’t do much with your content.
Blogs are a great business and marketing tool. You just have to get it right.
Blog in a platform that gets good reuslts
Understand how blog content is indexed
Write good readable content filled with the right keywords in the right places
And then promote your blog so you get traffic.
A blog site is no different from a website. You have to do the work and get the visitors to the site. And when they come, offer them a reason to stay – good content, well written.
