Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace.
There is an excellent article about why businesses should blog by Dale Franks on the QandA blog
Here are some of the highlights
- the blogging software notifies the major weblog update services whenever the weblog is updated
- thousands of potential customers are notified when they peruse the list of recently updated blogs
- constant updates help with search engine placement
- a blog is also a fantastic communication tool
