Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
Business Blogs Gaining Ground
Forrester finds blogs are showing up on business marketers’ radarLaura Ramos of Forrester is digging into the world of business blogs.70% said they planned to boost their spending on social computing tactics during the next 12 monthsShould every B2B marketer blog? Perhaps, says Ramos.Questions marketers should answer are: What is the purpose of the blog? Who is the … [Read more...]
Day One Blog Business summit
Build an audienceSome very good points were raised about how to raise your profile as a bloger and build an audience … [Read more...]
RSS, Blogs, Wikis and how they apply to organizational communication
IABC has put together a good resource on this new technologyI met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It's all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication … [Read more...]
Business Week says blogs will change your business
Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you laterBusiness blogging just made the cover of Business Week.You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. ... … [Read more...]
