It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post.
The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important issues identified by nearly two thirds of global respondents to the online survey.
“We’re not surprised to find organizations racing to revise or create strategies to manage this revolution, but the mandate to develop meaningful measures of impact and value in a world that’s being transformed by data – that’s new,” said Dr. Bruce Berger, the study’s lead researcher, and the Reese Phifer Professor of Advertising and Public Relations at The University of Alabama.
Full study findings at http://plankcenter.ua.edu/the-summit/
And for ideas on how to deal with these challenges read the 2013 Strategies post.
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