Why you should email your blog posts to subscribers
Rok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.
I think he is right on the money. Look at the figures from the latest blog readership poll.
Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs.
The younger your target audience is, the more they read blogs. 91% of 18 to 29 years-old use the Net, and of those 44% read blogs.
So even if you have a very young audience, less than half of them are reading blogs.
What about the other half? Wouldn’t you want to encourage them to read your blog?
One of the commenters asked, Why bother to blog if you have to send out the posts by email?
Because it is the way to get new content out, express your opinion, be a thought leader, build a profile, start a conversation with your audience, reach the early adopters who do read blogs and may not know about you and increase your online visibility.
Why go backward and send your top posts out via e-mail?
Because if you have been building your e-mail list over the years, you have a great audience right there already. And they’re NOT all early adopters. Look at the figures from the new poll on blog readers.
You can bet your last dollar on the fact that not all the people on your email list are reading your blog.
Help them get into the habit of reading your blog and subscribing to your RSS feeds by gently easing them into your top posts via your email newsletter format.
