Cosumers want control of the content they receive
The Ponmeon Institute’s new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers
64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them.
82% of consumers want to be notified by an online merchant about incentives (i.e. discount or free offer)
92% asked to be notified if a product or promotion would be of great value to them based on past purchasing habits.
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