The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources. The findings are very interesting. What used to be a one-way broadcast of news has become an increasingly social medium. Half of Americans rely on friends and … [Read more...]
Search, Video and the Future of PR: Greg Jarboe at OMS 2010
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
Quality of Online Content is King Once Again
Professional videos draw the ad dollarsThe launch of Google's in video ads brought some interesting facts to the fore - it's not the flushing felines and lip-syncing college kids of user-generated video that supposedly draws so any eyeballs that got the ad dollars. Marketers are more interested in paying customers than a slew of eyeballs just there to see a weird … [Read more...]
Is Video Hot or What?
Google Snaps up YouTubeThe rumors are official - Google bought YouTube for $1.65bn.The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.I guess online video is hot. Is it in your Internet marketing strategy yet? … [Read more...]
