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Website Content Strategies Important to PR

February 29, 2008 by Sally Falkow

Writing good online content audio conference from PR UniversityBulldog Reporter's PR University audio conference covered all aspects of web content and writing for the web,Jon Greer, who blogs at Catching Flack, took notes and blogged the session. A comprehensive web content strategy will assist you to write better content across all online … [Read more...]

Website Content Awareness Day

January 7, 2006 by Sally Falkow

Recognition at lastWell I guess if no one else will give us a day of recognition it's OK to create one ourselves.A group of web content providers led by Dina Giolotti are putting together a day of celebration for quality in Website content.Now there's an idea I can support.  For years wesite budgets have had line items for design and programming but not … [Read more...]

The Secret Sauce in Website Marketing

May 9, 2005 by Sally Falkow

It's the content - and what you do with it - that really makes the differenceScottie Claiborne highights the value of good content in her article on Site Pro News todayWords are The Most Important aspect of your site. The professional that most people think they can do without -the copywriter- is the one who can have the biggest impact on the success of your site. No … [Read more...]

Keywords and good writing get results

January 19, 2005 by Sally Falkow

Website content needs to be well thought outWordsmith Karen Thackston makes some excellent points about how to use key phrases and still write readable, interesting text that pushes the right buttons with your readers.Before you write any text you need to figure your web content strategy.Once you have that in place you need someone who can write good … [Read more...]

RSS is being called the hottest content strategy for 2005.

January 14, 2005 by Sally Falkow

So what is an RSS feed, and why should you have one?RSS means Really Simple SyndicationIt's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to.  Some business owners feel that this may water down the traffic they get to their website.In fact it's just the opposite. … [Read more...]

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