Why Mobile Content Strategy is Important to PR

comscore-mobile-users-desktop-users-2014

Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]

Eye Track Study, Reading Patterns and Usability

Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages.  You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]