RSS and PR: My presentation at the Bulldog Reporter events this monthThe first session is about blogs.Corporate Blogging Basics is a good reference. It's a guide to the basics and getting started.I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before you begin. The 'just do it' … [Read more...]
Key Influencers Asking for Feeds
When journalists and analysts want their data in a feed, PR people need to make feeds a top priorityAccording to the Nooked survey released this week feeds are becoming even more important in PR and corporate communication.Journalists and analysts are demanding RSS feeds. RSS adoption is on the rise amongst key influencers and early adopters who have moved beyond the "RSS … [Read more...]
Web Feed Preferred by Blog Business Summit Attendees
RSS may make sense to techies but web feeds makes sense to usersWhile I was at the Blog Business Summit last week I took the opportunity to informally survey almost 100 people on their understanding of RSS.It was an eye opener. I assumed that since they were at a blog conference, thye'd know what RSS is and does - Wrong.Almost 100% knew that a … [Read more...]
RSS Or Web Feed
Steve Gillmor just made my dayIf you're feeling blue at the start of your week get over to Steve Gillmor's post about the RSS Crisis.The Neilsen/NetRatings report thusly: “The majority of respondents to the survey were less familiar with RSS feeds. Among the other respondents, 23 percent understood RSS but did not use it, while 66 percent either did not understand … [Read more...]
