Beware web designers with ideas that are not tested on your usersForty Media, a Phoenix-based interactive marketing firm, recently released its 2005 Web Design Forecast, which claims that sites this year will be characterized by "new ideas, new colors, new layouts, and new approaches"Brown is their controversial choice for Color of the Year. Despite skeptical … [Read more...]
Web Content Is King
Information pips email and IM at the postOnline Publishers Association's Internet Activity Index (IAI) shows that in September people spent more time looking at content than communicating with each other. Beware the home page with no content.Not only will it make your site very hard to find, but if a visitor does make it there, the site won't give them what they came … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
Is Content Management A Part of Your Web Content Strategy?
Content Management Systems a must for PRUIE's Christine Perfetti conducted an excellent interview with Adaptive Path's Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy thatanswers several questions: 1) Why are we generating this content?2) Who is the content for?3) What is the … [Read more...]
Web Content belongs in Marketing
Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
