eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
Why RSS is the best content strategy
Cosumers want control of the content they receiveThe Ponmeon Institute's new Online Permissions Survey, sponsored by Dotomi, found that trust depends on improving the relevance of communication with consumers64% of consumers said they would trust a marketer more if they had control over the types of online communication that were sent to them. 82% of … [Read more...]
Web content still the best SEM strategy
Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
RSS is being called the hottest content strategy for 2005.
So what is an RSS feed, and why should you have one?RSS means Really Simple SyndicationIt's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to. Some business owners feel that this may water down the traffic they get to their website.In fact it's just the opposite. … [Read more...]
PR professionals measure web content better
Web based analytics tools produce innovative contentSixty-nine percent of 1,040 communications professionals surveyed worldwide this summer by London-based Benchpoint Intelligent Measurement said they use software tools to measure the effectiveness of their marketing communications, while most of the minority who don't currently measure said they intend to. Using Web-based … [Read more...]
