More than one third say the Web is the most influential medium in their decision to see a movieNo big surprise here. Movies, like pretty much everything these days, is influenced by web content.One third of moviegoers turn to the Internet to learn more about a movie release after first hearing about it elsewhere49 percent of moviegoers who actively research a movie after … [Read more...]
SEMPO finds branding is the primary goal of search marketing
Web content wil linfluence your search results and your brand awarenessThose of us who were at the SEMPO meeting at SES Chicago heard the first snippets of the 2005 State of the Search Marketing Industy study.If you missed that, it's reported today in Search Engine Watch. In a surprising finding, the SEMPO study found that the majority of search marketers … [Read more...]
The Secret Sauce in Website Marketing
It's the content - and what you do with it - that really makes the differenceScottie Claiborne highights the value of good content in her article on Site Pro News todayWords are The Most Important aspect of your site. The professional that most people think they can do without -the copywriter- is the one who can have the biggest impact on the success of your site. No … [Read more...]
Eye Tracking Helps Content Strategy
Are your visitors seeing what you want them to see?The Marketing Sherpa report on placement of web content includes another EyeTools map for a landing page.The red areas were seen by 100% of the visitors and green areas by 50%. Dark Blue were not seen by anyone.This is a landing page for a webinar - and though traditonally most visitors go left to … [Read more...]
Why marketing should be using RSS feeds
Robert Scoble takes marketing to task about thier lack of RSS savvyScoble's RSS rant has created a bit of a stir. He posted about marketing and RSS feeds saying that iof you are a mareter and you don't use RSS you should be fired. Well, maybe not fired - but certainly made to discover why RSS is such an important web content tool. (I believe … [Read more...]
