PR left holding the baby when things go wrong.The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond.. ¨ Most respondents (78 percent for U.S. … [Read more...]
Web 2.0 is a reality, says Business Week
The Live Web portends a real sea change for business.In the CEO Guide to Technology Business Week advises CEOs to take note of the Live Web.Describing web services such as MyYahoo, Flickr, Wikipedia, MySpace and others as sites that demand interaction and participation, Many of these applications use content syndication and sharing with RSS … [Read more...]
A Content Strategy Is Just As Important As The New Web 2 .0 Technologies
The more things change the more they stay the same.Jakob Nielsen's latest Alertbox article focuses on what a business website really needs to be successful. Fix the basics first, says Nielsen. Don't rush into the 'next big thing' when you have no content strategy in place.Here are the biggest content issues that led to lost business value:Overly aggressive homepage … [Read more...]
