Are you still wondering just how to integrate social media into your marketing mix? "While marketers understand the importance of managing their brands online, there's still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment," says Chip Lister, Managing Director of Radius GMR. A new study … [Read more...]
How Social Networks Influence Travel Decisions
Monetate Marketing Infographics … [Read more...]
Travel Reservations a Key Online Activity for All Age Groups
According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. Another activity that has increased again this past year is watching video online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should … [Read more...]
Twitter and Facebook Influencing Purchase Decisions
A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the more influential 79% of Twitter followers are more likely to … [Read more...]
US Regions Collaborate for Travel Marketing Online
Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating to make their international online marketing more effective - specially since … [Read more...]
