Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. The tricky part is figuring out what to content to … [Read more...]
There's a good post in Business 2 Community about the challenges of starting out in Digital PR. If you've been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it's done in a vacuum it's likely to fail. Learning how to devise and implement a strategy … [Read more...]
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step - without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content … [Read more...]
In a recent post Mark Schaefer talked about the need for a "liquid" content strategy. "For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]
