Back in 2005 when Pew started tracking social media usage just 7% of adults were active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. An analysis of their reports over the … [Read more...]
4 Biggest PR Challenges
It's very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]
Where’s the social media conversation this month?
One of the most important activities in doing a social media strategy is listening to the online conversations to determine where the most buzz is about you, your company, your products, your services, your competitors. Understanding where people are gathering month to month can give insights into consumer trends. Compete's figures for May are out and Facebook is still … [Read more...]
