Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]
Social Networking and Citizen Journalism On JWT 2007 Trend List
By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to comeSeems all eyes are focused on "what's next?" Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with 70 products, services and trends that will define the new year.While online activities … [Read more...]
MySpace Appeals To Older Demographic Too
Social networking is not just for kidsDon't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.The comScore research compared audience demographics among top social sites, aiming to dispel the … [Read more...]
Social Networking Catching On Fast
Social Media Club Comes At The Right timeI am travelling back to San Jose next week to attend the Social Media Club meeting on August 16th. (Can't say I'm looking forward to the security though)I plan to start the club in the LA Area and according to new stats from Compete it looks as though this is an idea whose time has come.Social media and networking sites are fast … [Read more...]
RSS adoption driving new media ideas
Tagging and social networking combined with RSSChris Alden is no stranger to traditional media. He was a co-founder of Red Herring in 1992 and he recently founded a new media company called Rojo based on what he sees as a shift in the way we consume content.Rojo is a free web-based service that lets you connect with your friends and colleagues to help discover what you … [Read more...]
