Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]
Social Media Usage Skyrockets in Last Decade
Back in 2005 when Pew started tracking social media usage just 7% of adults were active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. An analysis of their reports over the … [Read more...]
Working with Influencers #ViralChat Q&A
#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's topic was working with influencers. Here are the questions and my expanded answers. Q1: Why are influencers important to a business wanting to grow a Twitter presence? A1: Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]
Social Networks Embrace the Demand for Video
We are a visual species. 93% of communication is non -verbal. A picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images … [Read more...]
How to Use Twitter in Media Relations
The Internet has changed the way we connect and communicate - not just with one another, but also with the media. Writing a press release and posting it on the wire doesn't get you media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study, only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most … [Read more...]
