It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn't quite get social media and blogging. I'd bet real money that there has been some gnashing of teeth this week by the PR department/PR agency that handles Martha Stewart. Martha had some strong comments about bloggers, yet her PR folk pitch … [Read more...]
How To Market Your Business Using LinkedIn
If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million LinkedIn users … [Read more...]
Mapping the Brand’s Social Graph
This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and … [Read more...]
What is Digital PR?
Updated January 2016 Digital PR is a blend of traditional PR and technology. With Digital PR you can reach and engage your audiences wherever they are online and on any device they use. It makes it possible for your message to be found online and shared on social media. Digital PR is about relationships and conversations, not just broadcasting content. Digital PR and Social … [Read more...]
How Consumers use Social Media During Purchase
Are you still wondering just how to integrate social media into your marketing mix? "While marketers understand the importance of managing their brands online, there's still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment," says Chip Lister, Managing Director of Radius GMR. A new study … [Read more...]
