Twitter rules have always restricted content to 140-characters. We've all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully the rumors that … [Read more...]
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]
The Social Media Cocktail Party Strategy
Have you ever walked into one of those networking/cocktail parties at a conference? You know, the one with a couple thousand people in the room all talking at the same time? It can be scary! You probably look for someone you know and hang out with them. However, there are people in the room who could be interesting to talk to and others you’d like to get … [Read more...]
7 Ideas for Building a Digital Tribe
Communication is all about delivering the right message to the right audience. In fact, some PR experts say addressing the wrong public is the cause of 99% of PR failures. The same goes for what is being referred to as your tribe – the 1000 core fans and followers who truly love who you are and what you so. It may be that you don’t even need that many, but it’s the … [Read more...]
The Role of Technology in Social Media Management
As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand's social media program has become a very time-intensive activity. It takes hours to do it all manually. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets … [Read more...]
