Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so … [Read more...]
Social Media Content Cheat Sheet
Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own "language" if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Here's a quick Cheat Sheet on what … [Read more...]
Post Election Digital Skills Shortage
One of Donald Trump's major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area … [Read more...]
SMART News Content
Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced. According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content … [Read more...]
Using the Right Social Media Language
GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
