PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking - insert your story into trending conversations and news items Evoke … [Read more...]
Social Networking – Going Round in Circles
Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was 'circles' that allows you to create different groups of friends or contacts, and post content relevant for that group only. The idea appealed to me, because I had experienced the meshing of my personal family and business contacts on … [Read more...]
