47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
Sharing Gap: A Missed Marketing and PR Opportunity
In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. "If searching for news was the most important development of the last decade, sharing news may be among the most important of the next." Share This just released the results of a study of sharing behaviors … [Read more...]
