Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
Seth Godin Says Most Marketers Are Out of Sync
Keynote at SES Chicago is food for thought.If you thought you had Marketing 101 down pat, it's time to think again.Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the … [Read more...]
Seth Godin Makes Meatball Sundaes
Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]
How ‘Brand Journalism’ Affects Web Content Strategy
It's the new buzz, but is brand journalism really something new?Spearheaded by McDonald's statement that they will no longer pursue one consistent brand message, but will tweak the message for different media, there's been a buzz around the term 'brand journalism.'Marketing Guru Seth Godin says it's a move in the right direction. Laura Ries, author of the Fall of … [Read more...]
Now That’s a Great Way to Spend the Summer
I feel a manifesto coming on already.While the rest of us us laze our way through hot summer days dreaming of white beaches and turquoise seas, Seth Godin and bunch of interns are putting together Change This - Spread important ideas and change minds.I feel a manifesto coming on already.Blogs and collaborative use of technology to share ideas is taking business into new … [Read more...]
