In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have delivered their messages via the media and the public has had no other method or vehicle … [Read more...]
Social Media Strategy Getting More Searches
According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there's been steadily increasing news coverage of these two phrases - with the interest in training ramping up mid 2009. The … [Read more...]
Social Media Invading Search Territory
Social content has been creeping into search for a while. Google, Yahoo! and Bing signed a licensing agreement with Twitter and added real-time news and Tweets to their search results pages. The recent announcement of Twitter's promoted tweets just makes this a closer bond. "Smart online marketers have also been using social search for other reasons including competitive … [Read more...]
Search, Video and the Future of PR: Greg Jarboe at OMS 2010
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
Online PR – Searches in UK and US
Google recently launched a new feature in their Insights for Search tool: a forecast of search patterns and volumes based on past figures. Of course this is mainly for phrases and words that have a definite seasonal pattern, but it also applies to phrases you may not see as seasonal. Take the phrase 'online PR' as an example. In the UK it's rising steadily, but it seems … [Read more...]
