CPG retailers need search marketing in their mix44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.Who knew? Even those looking for CPG go online first..Nearly 163 million … [Read more...]
Make Articles A Part of Your Content Strategy
Build good inbound linksOnce you have generated good, optimized content you have to get it seen by the right people - those who are searching online.Marketing is no longer a process of your company looking for customers - the customers are online looking for you!Get those articles out to new audiences you don't have access to and drive that traffic … [Read more...]
Pay Per Click Costs Still Rising
It's costing more and more to buy ads on popular keywordsWhat is driving Google's profits? The high prices they charge for search keywords.They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of the earnings announcement, … [Read more...]
Web content still the best SEM strategy
Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
Search Engine Marketing In the Spotlight
Marketers are getting the search messageSearch Will Be Fully Integrated into Marketing Plans in 2005 says Search Views Unlike years past, the majority of marketers now understand that search is important and they can't take full advantage of today's market without it. But many still don't know how to dovetail their web content strategy and search marketing with other … [Read more...]
