We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
Dismal State of PR Websites
The Flash Hall of Shame for PR agencies websitesTom Murphy takes PR Websites to task in his PR Opinions blog"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."For some reason Marketing, Advertising, and PR agencies -along with design studios - feel that … [Read more...]
