Web content wil linfluence your search results and your brand awarenessThose of us who were at the SEMPO meeting at SES Chicago heard the first snippets of the 2005 State of the Search Marketing Industy study.If you missed that, it's reported today in Search Engine Watch. In a surprising finding, the SEMPO study found that the majority of search marketers … [Read more...]
Search engine marketing a hot job opportunity
Internet marketing taking the budgets and the attentionInternet marketing is only getting hotter, it seems. As more and more CEO's and CFO's relize their audince is online and the dolloars iwll come froom conneciotn with propects searchign the web, the searchis o efor thos e who know how to make search work for the marektign department.Seems knowing how to get results … [Read more...]
The sale of Ask Jeeves could boost the importance of content
Another change in your search marketing optionsThe sale of Ask Jeeves to InterActiveCorp (IAC) does make a change in the search landscape. Although only at the 5% mark now, this new direction opens all kinds of doors.Search Engine Journal reports that as IAC owns many of the largest Internet properties including, Hotels.com, Expedia, Ticketmaster, CitySearch, … [Read more...]
Tracking Organic SEO Benefits
A site entering Google's top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversionsBusiness owners and marketing people know that unless their site shows up in the first page of a search result they will not get traffic and conversions. CMOs spend time at conferences listening to experts expound the virtues … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
