How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
RSS and Content Syndication Part Three
Creating an RSS StrategyAccording to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium” content syndication is gaining popularity with the public. 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. "Marketers must begin to plan their RSS strategies now," says the report's … [Read more...]
RSS and Content Syndication: Part Two
How RSS Feeds Can Benefit Your BusinessIf you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:30% of marketers surveyed said that they have implemented RSS feeds … [Read more...]
Google has almost half of all searches
content syndication is a proven method of gaining that prized page one spotAcording to the latest figures from comScore out this week Google now gets 44.7 percent of all searches. This is almost as much as Yahoo! MSN and Time Warner combined.About a year ago OneUpWeb's study showed that if you make it to page one in Google your traffic increases by about 600 percent … [Read more...]
Putting An RSS Strategy In Place
Planning your use of RSS feeds for marketing and online PR gets better resultsMany pundits have commented that RSS (Really Simple Syndication) is reaching the point the web was at ten years ago. And this is certainly true of RSS strategy.Companies are moving from RSS - what is that? to How should we be implemeting RSS feeds for … [Read more...]
