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Customers Are Demanding RSS

July 8, 2006 by Sally Falkow

Broadband users 3x more likely to use RSS feedsSome interesting facts have emerged lately that should motivate  companies to take a serious look at implementing RSS marketing strategies.According to a recent Nielsen/net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year.  This … [Read more...]

Forrester Reports on RSS Marketing

August 2, 2005 by Sally Falkow

New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being … [Read more...]

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