Google is acquiring Feedburner to be able to reach social network membersIn 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. How the times have changed. Google is acquiring Feedburner and sees it as a way for its base of hundreds of … [Read more...]
Online Revealed Canada Keynote
Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]
Social Media Marketing
PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
Consumers influenced far more by consumer-generated content than by information from brands
68% influence friends and family post-purchase, magnifying the overall impact.Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand … [Read more...]
