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Sally Falkow - Social Media Strategist
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More of What Journalists Want

January 28, 2009 by Sally Falkow

2008 Bulldog/TEK group reporter's survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.  … [Read more...]

New Social Media Tools At the Democratic Convention

August 25, 2008 by Sally Falkow

RSS feeds and live video in widgets make data available immediatelyIn 2004 bloggers became a force at the national conventions. This year we've moved to the next level in terms of technology.  Content syndication widgets are consolidating blog posts and mobile phone video streams, making it possible for bloggers and attendees to live-stream unfiltered … [Read more...]

News Online – tips from SEO experts at SES San Jose

August 24, 2008 by Sally Falkow

  Image: miso crazy  Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message - NIelsen’s figures for July show four of the top five news and current events Web sites with the most … [Read more...]

Web 2.0 News Content on Your Website

October 30, 2007 by Sally Falkow

What Journalists Want OnlineIf you've been in the dark about how to plan your online news for the media, a new study from Bulldog Reporter and the TEKgroup can guide your content strategy for 2008.Journalists’ use of online newsrooms, blogs, RSS and social media is much higher than most PR professionals had thought - in fact the greatest change in journalism … [Read more...]

News Websites Using Web 2.0 to Attract Online News Readers

August 7, 2007 by Sally Falkow

RSs and Video Now Part of Newspaper WebsitesThe latest Nielsen//NetRatings data on current events and news sites show that Yahoo! News is out in front once again.Top 10 Current Events and Global News Destinations Week ending March 4, 2007 US, Home and Work Brand or Channel Unique Audience (000) Active Reach (%) Yahoo! News 17,604 13.19 MSNBC 14,797 11.09 CNN 11,152 8.36 AOL … [Read more...]

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