A new study out from Phocus Wright addresses some of the myths about online travel behavior: Less people are buying travel online: Not so, says the study. In fact the number is on the rise. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past … [Read more...]
PRESSfeed Turns Two
More social media features mark our second birthday celebrationTwo years ago at the Media Relations Summit in San Francisco I launched PRESSfeed - my Web 2.0 brainchild. PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and syndicated in an RSS feed. Although there … [Read more...]
Why the Digg this button is on the social media press release template
Social media influence is important for PRIn his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says If I were an online publisher, or a PR person, I'd be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of … [Read more...]
Google BlogSearch
The wake up call for RSS enabling your website contentI wholeheartedly agree with Debbie...because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don't have a feed... you're outta luck. You won't be found. At the Revolution in PR Technology events over the past two weeks the need for every company to RSS enable their … [Read more...]
Internet Marketing : which path to take?
TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
