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Sally Falkow - Social Media Strategist
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News Feeds – Push them out and pull them in

April 9, 2009 by Sally Falkow

As the adoption of  sharing content in feeds climbs it looks as though we’re finally moving away from the  techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom.  Back in 2005 Charlene Li, then a … [Read more...]

Brands Need to Open Dialog With Customers in Economic Downturn

December 1, 2008 by Sally Falkow

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK. The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their spending generally in view of the deteriorating … [Read more...]

SES San Jose: How to get on page one of Google

August 24, 2008 by Sally Falkow

7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]

SEO Copy Writing Is One Part of Getting High Search Rankings

December 15, 2007 by Sally Falkow

You need a content strategy, great content and linksIn this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.Content is definitely king. Stephanie suggests writing articles about your product or service as one of the best ways to add good content. SEO copy writing will not only … [Read more...]

RSS Webinar

October 22, 2007 by Sally Falkow

Find out how RSS can boost your online visibilityStill not quite sure how to use RSS to boost your online visibility?  I'm doing a one hour webinar on RSS strategy and results tomorrow Tuesday October 23rd at 10 am Pacific and 1 pm Eastern.If you'd like to attend send an email to mary at press-feed dot com.  Or call her at 626 793 4911She can send you the … [Read more...]

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