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NewsMastering as a content strategy

June 1, 2005 by Sally Falkow

Becoming the #1 Content Source in Your IndustryBack in  Summer of 2004 Robin Good started to talk about newsmastering.  Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger.  But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]

Yahoo makes adding RSS feeds easy

May 22, 2005 by Sally Falkow

Publisher's guide to RSSRobin Good's Sunday Share Picnic  has a real gem in the basket today: the Yahoo publishers' guide to RSS feeds.This new online reference is free to access and it provides a five-step process to support effective RSS publishing on the Web.Adding their voice to the "monetize your feed" chant heard at the Syndicate conference Yahoo's own … [Read more...]

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