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Rebirth in online brand advertising

August 23, 2004 by Sally Falkow

Honda campaign shows the value of online brandingThe Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online.Online branding ads use rich media, meaning they include video or animation.  They are aimed at creating an image for a company or a product - not immediate click-through sales.The Honda … [Read more...]

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