PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you're looking for. Content marketing isn't a new idea for PR. We've been doing this forever. Corporate magazines, thought pieces, by-lined … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
