Updated January 2016 Digital PR is a blend of traditional PR and technology. With Digital PR you can reach and engage your audiences wherever they are online and on any device they use. It makes it possible for your message to be found online and shared on social media. Digital PR is about relationships and conversations, not just broadcasting content. Digital PR and Social … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
