Web based analytics tools produce innovative contentSixty-nine percent of 1,040 communications professionals surveyed worldwide this summer by London-based Benchpoint Intelligent Measurement said they use software tools to measure the effectiveness of their marketing communications, while most of the minority who don't currently measure said they intend to. Using Web-based … [Read more...]
Optimized Press Releases as an Internet Marketing Strategy
Conferences highlight press releases as a way to get good search results and generate qualified leadsThe advent of news engines has changed the way we access our news - and so it has changed the way companies put our their news.Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the number one … [Read more...]
