eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients’ retained fees come from online PR. When companies outsource … [Read more...]
Optimized Press Releases and News Search
There was a lot of discussion at Search Engine Strategies in Chicago this week about online PR, optimized press releases and search. Since Google started returning news results in what they now call Universal Search results pages, and news is one of the most clicked results on a page, its become vital to understand how search works and how to get your content in many different … [Read more...]
What if They Say Bad Things About Me?
Many cities now have a Third Tuesday meet up groups. The session in Toronto this week was moderated by Jeremy Wright of B5 Media. Dave Fleet posted about the Q and A session and he offers a perfect answer to the question that was raised: Q: What do I do if people say bad things about me? A: They already are - you’re just can’t hear them! If there’s a problem … [Read more...]
Google Offers SEO Starter Advice
Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]
Stop the Presses! Christian Science Monitor Abandons Daily Print Edition
Image from Poynter.org A sign of the times: After 100 years of news in print, the Christian Science Monitor has decided to scrap the daily print issue of its newspaper. They’ll focus on making their site a rolling news service and printing a weekend magazine. The change is expected to cut annual costs by millions of dollars for the money-losing newspaper. They are … [Read more...]
