PR measurement is changing - there's no doubt about that. Maybe not as quickly as many of us would like, but PR pros and agencies are more aware of the need to measure reach accurately and determine the impact of news content. The tools available are constantly striving to find better ways to figure out and report more accurate numbers. Cision recently released … [Read more...]
TechnoVision Report shows Media Coverage of Top Tech Brands in 2014
The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]
6 Elements of a Good Blog Post
Courtesy of: Quick Sprout … [Read more...]
The Facebook Dilemma
It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]
How Content Marketing & Digital PR Affect Your Business
Guest post by Cokey Falkow Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]
