The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of "people just like me." Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation - that's up almost 10% in the last year. Online reviews are now an integral part of marketing and PR. … [Read more...]
Why Mobile Content Strategy is Important to PR
Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]
Google and Our World of Search in 2014
By Cokey Falkow In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? What has changed in the world? The answer is everything, and nothing. The world has changed, sure... the only constant is change. But the way we search for things, the way we consume information and … [Read more...]
Digital PR and the Google Penguin
PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you're looking for. Content marketing isn't a new idea for PR. We've been doing this forever. Corporate magazines, thought pieces, by-lined … [Read more...]
Data’s Greatest Value for PR Lies in Planning
A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR … [Read more...]
