Technology is advancing and changing at such a rapid pace it's tough to stay current. These 15 digital skills are essential for anyone working in PR and marketing today. Start learning these skills today and by the end of the year you'll already be ahead of the pack. DOWNLOAD THE PDF GET THE FREE 15 LESSON EMAIL COURSE … [Read more...]
Communication in Top Eight Digital Skills Needed
First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled, 40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]
Why the Quality Content Bar is now 10X
Watch the video An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference. There are several ways you can increase the quality of your content. See the Google Quality Checklist. Digital PR is about writing for the web, keyword research, SEO, visual content and … [Read more...]
Search Dominates Top News Sites for September 2015
The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com) Yahoo News - Still holding on to the top spot with 175,000,000 visitor per month Google News - Nipping at their heels with 150,000,000 visitor a month Huffington Post - now a real contender with 11,000,000 visitors a month CNN - … [Read more...]
Measuring Public Relations ROI
The way we measure the ROI of PR is changing - at last. Hopefully we may yet see the end of AVEs and start to see PR actions tied to business goals. We have the tools to track activity from PR content all the way through to conversion. It's up to the PR community to embrace these changes and learn the digital skills required to analyze and report this kind of … [Read more...]
