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Media Coverage for the Olympic Games Goes Social

August 10, 2008 by Sally Falkow

Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]

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