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Content Strategy Important Again As Spam Proliferates in the Blogosphere

January 11, 2006 by Sally Falkow

Credibility becomes an issue for bloggersSome good tech predictions for 2006 from Sharon Housley in Site Pro News today.Spam has indeed cluttered the blogosphere and bloggers have to generate quality content in order to hold their readers."In 2006 web surfers are going to look for multiple sources to confirm facts, and rely on reliable respected sources. Community … [Read more...]

NewsMastering as a content strategy

June 1, 2005 by Sally Falkow

Becoming the #1 Content Source in Your IndustryBack in  Summer of 2004 Robin Good started to talk about newsmastering.  Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.So I was seen as a blogger.  But in actual fact, I am not a blogger - I am a newsmaster.Newsmastering is a very viable … [Read more...]

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