The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com) Yahoo News - Still holding on to the top spot with 175,000,000 visitor per month Google News - Nipping at their heels with 150,000,000 visitor a month Huffington Post - now a real contender with 11,000,000 visitors a month CNN - … [Read more...]
5 Ways to Increase Conversion with Online Video
By Cokey Falkow The internet has become more than just the new wave. It's a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool … [Read more...]
2015 State of the News Media Report
Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 news sites mobile visitors tend to spend less time … [Read more...]
Google Makes New Rules for Press Releases
Learn how to write a press release that gets found in search and shared on social media. … [Read more...]
Analytics: A Vital Digital PR Skill
A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for … [Read more...]
