Social networking is not just for kidsDon't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.The comScore research compared audience demographics among top social sites, aiming to dispel the … [Read more...]
Looking for that elusive 18-24 demographic
College kids spend more hours onlineThe media shift is more noticeable in the 18 - 24 age group: between reading articles, visiting MySpace, and checking out video clips, around four in 10 students spend at least 10 hours a week online, according to a study released this week by Experience. By contrast, just 17 percent said they watch TV more than 10 hours a week, and … [Read more...]
