Gen X and Gen Y focus on different activities onlineImage: StriaticGen X is the generation born between 1965 and 1980 (depending on your source)Generation Y moms were born between1982 (Millenials) and 1994. Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their … [Read more...]
Disney’s Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. Web-savvy and 32-million strong, … [Read more...]
